With Priceline, when you can save so much on travel, you’ll be able to travel so much more. So we created a brand campaign for the US market, featuring Kaley Cuoco, to show how much more of those amazing travel moments you’ll have, when you save with Priceline.
A strong commitment to diversity & inclusion has always been a part of RBC’s DNA. As an extension to last year’s D&I campaign, we set out to create a campaign that everyone could relate to as a victim or a bystander. Because we’ve all experienced a moment where the voice in our head tells us to remain silent when we’ve witnessed or have been subjected to non-inclusive behaviour. But instead of listening to that little voice, it’s time to find yours and use it to Speak Up For Inclusion.
RBC has been a proud sponsor of TIFF for the past 12 years in support of emerging filmmakers. This year, the ask was to promote RBC’s support specifically for women in film – a spot that celebrated that support and would play before movie screenings at the Toronto International Film Festival.
Inspired by documentaries that celebrate real human heroes and their amazing accomplishments, we decided to create a trailer for a documentary that didn’t exist. Given the hardships and hard work that female filmmakers have been forced to endure, this felt like an exceptionally appropriate way to recognize them and the support RBC gives female filmmakers.
Working with a predominantly female crew, we created a movie trailer for a story about dedication and struggle that was not just a trailer for a film, but a trailer for the future of the film industry.
OOH campaign created for SKIPTheDISHES, a Canadian-born food delivery service, that ran during Toronto Pride 2018.
A fun agency promo video created for Arrivals + Departures.
Unique :30 Pre-roll spot for Meridian, utilizing the “SKIP” button to encourage user engagement.
Print ad for The Toronto Zoo
2015 // Communication Arts: Advertising Annual
Brand campaign for Fix Auto
2015 // CMA Awards:
Silver - Automotive Integrated
Bronze - Automotive Advertising
2016 // Cassies: Bronze
Event created for Rue Morgue's Cinemacabre Movie Night featuring "I Drink Your Blood". Promotion included OOH posters, as well as in-theatre promo pieces.
TV spot for Centrum Multivitamins
2020 National Advertising Challenge
Loblaws: In-Store Ideas // Merit
2016 National Advertising Challenge
McDonald's: Big Idea // Silver
