A geo-targeted, adult-gated, multimedia campaign using neighbouring stores to promote BOTH their own store and Stok’d.
2024 Cannes Lions // Bronze: Film
2024 Cannes Lions // Bronze: Media
2024 One Show // Gold x 2, Silver x 3, Bronze x 2
2024 Clios // Silver: Film
2024 D&AD // Wood Pencil x 3
2024 LIA // Gold x 2, Silver x 4, Bronze x 1, Finalist
2024 ADCC // Gold: Online Film Series
2024 Strategy Awards // Gold: Game Changer, Gold: Branding Within Boundaries
2024 Applied Arts // Winner x 7
A cheeky campaign for condom maker, Jems, to get Canadian seniors thinking about safer sex.
2023 Cannes Lions // Design: Shortlist
2023 Cannes Lions // Creative Strategy: Shortlist
2023 Strategy Awards // Grand Prix, Gold (Challenger Strategy), Gold (Niche Strategy)
Brand activation for Taco Bell to promote the Toasted Cheesy Chalupa.
2021 ADCC // Best Copywriting – Advertising Print: Bronze
The first-ever original brand campaign launched for Taco Bell in Canada, the goal was to embrace the unapologetically messy nature of tacos, and life. Because sometimes the messiest things in the world are the most beautiful.
We created real accredited bias training with input from experts and members of the community.
The training consists of four modules with video content, infographics and interactive resources. In short, bias training created by those most affected by bias – covering topics applicable not only to their community, but marginalized communities across the country. Each module tackles a different dimension of systemic bias, told through lived experience.
The campaign was built around the idea of using corporate education budgets to fund authentic DEI work from a historically excluded community.
2025 ADCC // Public Service: Bronze
2025 CMA // Silver x 2
An exclusive activation for Porsche to promote the Cayenne through a one-of-a-kind test drive and a custom hot sauce created based on each driver’s biometrics.
2025 CMA // Gold x 2
A national brand campaign created for Co-operators to run during the Stanley Cup Playoffs.
TAHINI’S | Eat Unbland.
Tahini’s first-ever advertising campaign, launched as a series of OOH boards, poking fun at the competition.
In early 2021, Taco Bell fans found themselves in a time of great uncertainty and anxiety. Covid raged, lockdowns were lifted and un-lifted, murder hornets were still a thing and, to top it all off, access to Taco Bell was on the decline. Someone had to do something. So we did this thing.
Introducing Taco Well – the world’s first auditory wellness experience inspired by tacos. Through full-length guided meditation Mmmodules on Spotify, YouTube, and a microsite, we helped people manifest Taco Bell or enhance their already amazing eating experience. Self-confidence was affirmed, inspired by our most wondrous ingredient, the bean. And sound-healing ‘tacoustics’ were created with our signature bell and the sounds of our delicious food.
While Taco Well certainly got people talking, more importantly, it got people not talking. It got them inhaling, exhaling, sitting, salivating. More than anything, Taco Well was a moment of delicious calm during an unprecedentedly tumultuous time.
2022 ADCC // Digital Advertising: Shortlist
2022 Communication Arts // Shortlist
Brand activation for Taco Bell to promote the Triple Double Crunchwrap during the holiday season.
2020 One Show // Shortlist
